How Idomoo’s personalized video platform helps marketers engage customers Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury.
ClickZ Daily: February 6, 2020 |
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| Hello! Today we have Danny Kalish, CTO at Idomoo, discussing how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Their platform PvaaS™, includes tools that enable users to create their own video language and mini stories (called “scenes”) which can be combined into one story (called a “storyboard”). The completion rate of personalized video is usually around 75 percent, according to Danny. We also have Mav’s head of marketing and strategy, Hillary Black, helping you design a strategic, conversational experience on SMS with best practices and examples. She writes: When you add a chatbot to traditional advertising, you finally give attribution and measure the performance of billboards, radio ads, and, commercials by tracking conversations started. Also ICYMI: With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions. TapClicks, a leading marketing solution for intelligence, analytics, reporting, workflow and orders management, introduced local SEM monitoring capabilities into its iSpionage marketing intelligence solution. Sendoso, the leading Sending Platform (SP) for engaging buyers and customers in meaningful new ways, announced its $40 million Series B investment. The Global Savings Group (GSG), a leading global provider of Commerce Content Solutions, have announced their latest funding round of $13 million, along with their exclusive negotiations to acquire iGraal from M6 Group, to close out a highly successful 2019. Casted, the first SaaS marketing platform for branded podcasts, announced $2.35 million in seed funding as it launches from the High Alpha venture studio. Retina, the customer data science company that predicts future lifetime value and customer behavior, announced it has raised $5 million. Contentstack™, a leading content experience platform, announced a strategic partnership with EPAM, a leading global provider of digital platform engineering and software development services. The two will deliver a full microservices, API, cloud-native and headless (MACH) solution for global customers who want to create the best digital experiences. |
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Digital Advertising Jacqueline Dooley Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. |
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AI Hillary Black Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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