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How Iceland Is Managing Its Sudden Tourism Boom Visitor boards aim to promote lesser-known locales By Christine Birkner If your Instagram feed is giving you the impression that all of your friends are going to Iceland, you're probably not wrong. Global travelers are flocking to see its Northern Lights, waterfalls and other natural wonders in ever-increasing numbers: from 490,000 in 2010 to 1.8 million in 2016, with 2.3 million visitors expected this year,...
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Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming But 'Sounds Like You' is about more than Pandora Premium By Tim Nudd Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand's larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference. The...
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Prudential’s New Podcast Chronicles Everyday Acts of Bravery Part of the brand's ongoing content initiatives By Christine Birkner Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a...
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This Polyglot Makes Brand Messages Work In Every Language Richard Simcott helps marketers connect with consumers worldwide By Kristina Monllos Figuring out how a brand should interact with consumers on social media across the globe isn't possible if you don't understand the language--or languages. And, as more and more major brands insist on global messaging that works on a local level, making sure those messages translate has become crucial for agencies. That's exactly what Richard...
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In the Age of ‘Fake News,’ Media Brands Are Turning to Advertising to Promote the Importance of Journalism New York Times, The Atlantic and others have launched campaigns By Kristina Monllos The proliferation of "fake news"--be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck--has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism. Earlier this...
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Monsters and Villains Are Shocked by How Evil Satellite TV Companies Are in Fun Ad for Cable David Shane scares up the laughs for Spectrum By Tim Nudd Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next...
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Infographic: Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for...
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