How homebuilders are helping buyers with affordability

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How to use AI to combat real estate disinformation | Calculated risk-taking is needed to capture attention | Instead of failing fast, good leaders fail courageously

Created for [email protected] | Web Version

February 28, 2025

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How to use AI to combat real estate disinformation AI-driven technologies can play a crucial role in detecting, analyzing and preventing the spread of false or misleading information across digital platforms. Read more from the iOi Collective's blog.

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Best Practices in Sales & Marketing

Calculated risk-taking is needed to capture attention Marketers should embrace calculated risks to stand out in the attention economy, writes Zach Kula, group strategy director at Mischief @ No Fixed Address. While technological advancements have made it easier to reach consumers, they have also driven up the cost of attention, rendering "safe" strategies increasingly ineffective, Kula writes. Full Story: Ad Age (link gifted) (2/27)

Instead of failing fast, good leaders fail courageously

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Creating a culture that values failing fast can create chaos, but encouraging courageous failure that engages in calculated risks and thoughtful experimentation can lead to innovation and growth, writes Tony Martignetti, the chief inspiration officer at Inspired Purpose Partners. "A good failure is one that teaches something valuable, aligns with strategic goals, and moves the organization forward," writes Martignetti. Full Story: Fast Company (tiered subscription model) (2/26)

Real Estate Trends

How homebuilders are helping buyers with affordability Builders are trying various incentives to grow their market share as new construction commands the highest percentage of home sales in about 20 years. Full Story: REALTOR® Magazine (2/27)

Mortgage rates ease slightly, but are buyers waiting for more? Mortgage rates are at the lowest level in two months, but home buyers appear to be brushing it off. Full Story: REALTOR® Magazine (2/28)

Statement pieces bring wow factor to entryways

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Design professionals advise using a statement piece when staging entryways. Other tips include using art to incorporate colors and adding seating when there is space. Full Story: Star Tribune (Minneapolis)/Tribune News Service (2/27)

Photos: Alabama lake community manor on market for $4M Amy Cotney of Roots at the Lake Realty is the listing agent for this $3.99 million contemporary manor in the Lake Martin community of Dadeville, Ala. Amenities include a floating dock and a covered boat house. Full Story: AL (Alabama) (2/28)

Business Wellness

In uncertain times, employees look to leaders for hope A recent Gallup report shows that 64% of global adults look to leaders to instill hope, especially during times of uncertainty. "It takes really good managers also to think with the individual employee and help them see how their work, that they're doing every day, connects to that bigger purpose," said Jim Harter, chief workplace scientist at Gallup. "That's how hope gets built." Full Story: HR Brew (2/26)

Fair & Equitable Housing

HUD repeals Obama-era fair housing rule The Department of Housing and Urban Development has repealed the Affirmatively Furthering Fair Housing rule introduced during the Obama administration. Secretary Scott Turner said the rule imposed "extreme and restrictive demands" on developers. Localities can now self-certify compliance with anti-discrimination laws under the Fair Housing Act. Full Story: Fox News (2/27)

Legislation & Regulation

U.S. GDP growth slows to 2.3% in Q4 The U.S. economy grew at a 2.3% annualized rate in the final quarter of 2024, according to Commerce Department data. The growth marked a slowdown from the 3.1% pace observed in the third quarter but remains above the Federal Reserve's non-inflationary target of 1.8%. Full-year growth stood at 2.8% last year, slightly down from the 2.9% posted in 2023. Full Story: Reuters (2/27)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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