Hearst’s Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority.
How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Additional coverage: This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market. BDG has streamlined its editorial strategy, publishing fewer articles and focusing on live events to grow and monetize an audience amid referral traffic declines. Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen. Other things to know about The Digiday Technology Awards are your opportunity to be recognized as the best in tech. Featured categories include Best E-Commerce Technology, Best Data Team, Best AI Platform and more. Enter by April 12 for the best rate. After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. Sponsored by Klaviyo. While first-party data is one of many paths forward in a cookieless, privacy-first landscape, third-party data is still around. Sponsored by Alliant. | |
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