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License Global releases study explaining content's influence on brand licensing
| | | Content is King | In 2020, when live events came to a halt and the world collectively stayed home to flatten the curve of the COVID-19 pandemic, content consumption skyrocketed to all-new heights. Fandoms grew, podcast audiences blossomed, gaming figures leveled up and entertainment giants stepped into the streaming game.
One year later, License Global conducted a survey to understand how content influences licensed consumer products and programs and get to the bottom of why Content is King. |
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| In this report, find data-driven insights into: | | How content influences licensed consumer products and programs. The influence of streaming. Key licensing trends and opportunities. Content-based licensed consumer products impact on retail. How brands and professionals are strategizing customer engagement with the use of content. | | DOWNLOAD FOR FREE |
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| | | | | THE INFLUENCE OF STREAMING | | We asked respondents to what extent, if at all, did content from the following streaming services shape their licensing programs/products/activities in 2020? |
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