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How has the California Consumer Privacy Act (CCPA) changed data privacy in the US?
Amid all the excitement about GDPR, it’s easy to overlook another piece of legislation that passed during roughly the same period: the California Consumer Protection Act (CCPA). Compared with the GDPR, the CCPA had a very short inception period, famously passing after just a week of debate. Nevertheless, its impact on the data privacy landscape in the United States has already been significant – and could become even more so as time goes on.
In-housing complexity means brands must be open to hybrid agency model
GSK’s Louise Kristensen on the definition of personalisation
Five reasons merchandisers should add visual recommendations to their strategy
GDPR and B2B: Three key points a year after enforcement
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Featured Reports
Gamification Marketing Best Practice Guide
This report explores why there is a strong case for investment in gamification marketing, how to plan an effective strategy and deliver it well, including capturing data and achieving viral reach. It also looks at which brands have done it well, and considers what the future holds for gamification.
 
Digital Transformation Monthly – June 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
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A recent report from Forrester Research interestingly titled “The Sorry State of Digital Transformation in 2018” reminds us all that digital transformation has a long way to go to reach full maturity in most companies and it certainly is not something that can be put in the ‘too hard' pile. We must face the reality that now is the time that we must invest in developing a digital transformation strategy and taking massive action.
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Training
Paid Social
London, June 26
Psychology for Digital Marketing
London, June 26
Multichannel Marketing & the Customer Journey
London, June 27
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Econsultancy
 
Savvy marketers know building a great product is just the first step — after all, you’ve got to drive awareness and make people want to buy it. You don’t have to be a big brand with a big budget to map out an effective strategy for day one and beyond. In this webinar Bazaarvoice and Econsultancy, will walk through the anatomy of a successful product launch.
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