| | | | How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long Fruity, fun and affordable since the Great Depression By Robert Klara When Corey Stutte was campaigning to be the mayor of Hastings, Neb., he knew he'd have to march in parades and give out free stuff like candy. But last year, as the election neared, Stutte decided that a twist on this political routine was in order: Instead of handing out candy, he ordered his campaign... Read more » | | | | Adweek Webinar by Experticity | |
| | | | | | Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record IPG network to help promote titles like Assassin's Creed and Far Cry By Patrick Coffee Entertainment and gaming company Ubisoft has chosen UM as its U.S. media agency of record after a competitive review that started in late 2016. The IPG Mediabrands network's San Francisco office will handle planning and buying duties for the company, which is best known for the Assassin's Creed, Far Cry and Just Dance game series.... Read more » | | | |
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