| | How has Covid-19 accelerated trends in customer service?
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service. |
The Modern Marketing Mindset: how to move from ‘good’ to ‘elite’
Senior executives perceive mindset to be more important to success than skillset or even experience – and yet few companies actively work to understand and optimise it.
Join Econsultancy's upcoming virtual briefing to learn more about the crucial role played by mindset in innovation, organisational transformation and career success, with insights from an expert panel of marketing leaders and Econsultancy's latest best practice research. |
The future of social selling and marketplaces is today; how can brands leverage this opportunity?
In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click, buy’ to more continuous cycles of activity. With potentially dozens of different influences going into the decision-making process, consumer journeys are now longer and more complex and often span multiple channels.
Jim Clark explains how brands can leverage the opportunities presented by social selling and marketplaces and why convenience is more than just a 'Buy Now' button. |
A day in the life of… Patrick Johnson, CEO of Hybrid Theory
Patrick Johnson is the CEO of Hybrid Theory – a digital services partner for brands and agencies. We spoke with Johnson about what his typical working day looks like currently, and how it has been affected by Covid-19. |
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| Ecommerce Quarterly: Q3 2020
A guide to what is happening right now in ecommerce and what you need to be aware of. This edition of Ecommerce Quarterly is heavily influenced by the impact of Covid-19. |
Social Media Platforms Trends Report
Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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