How Greyhound used SurveyMonkey to increase their CX survey response rate by over 400% Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data.
ClickZ Daily: December 10, 2019 |
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| Today we have a case study that shows how Greyhound, an intercity bus common carrier serving over 3,800 destinations across North America, used SurveyMonkey to increase their CX survey response rate by over 400%. Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. The changes implemented helped station managers reduce comment review time from three hours to three minutes. Also, there is an interesting piece by Imagen’s CTO Tim Jobling, who highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in place to enable this revolution. Also ICYMI: Leading OTT data management platform Tru Optik, announced a partnership with Anzu.io, a leading blended in-game advertising platform, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Mobile phones are driving 52% of online fashion sales and 67% of traffic this holiday shopping season, according to AI-powered ecommerce personalization platform Nosto. Cardlytics, a purchase intelligence platform, announced the appointment of Michael Akkerman as the company’s Chief Product and Strategy Officer. CabinetM, a marketing technology management platform, has released a new version of its Stack Map visualization tool that allows martech teams to create a visual of their martech stacks. |
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Data & Analytics Jacqueline Dooley Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. |
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AI Tim Jobling Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in place to enable this revolution. Read more |
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| Analyzing Customer Data Ian Dailey Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and spending plans. Read more |
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| Emerging Technology Barry Levine 64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages 18-34, suggesting that voice can make technology more accessible to older populations. Read more |
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| AI Jacqueline Dooley New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible. Read more |
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| AI Bobby Patrick RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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