A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising.
| A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising. Other Google coverage: Google was found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference? Additional coverage: Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company is gearing up for a more concerted move for ad dollars. As the trade war escalates, social media narratives about how goods are made are pressuring brands to increase transparency. Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week. Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen. From sister site, Modern Retail: Walmart has begun a five-year strategy to significantly grow the number of gas stations next to its new and existing stores. Other things to know about Deadline extended: There's still time to enter this year's Future Leader Awards. Recognize your company's rising leaders by 11:59 p.m. tonight to be considered. Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. Sponsored by Wunderkind. A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences. Sponsored by TeenVoice. | | |
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