| | | | | Infographic: How Gens X, Y and Z Consume Video Content Viewing habits on YouTube and other platforms By Emma Bazilian Whether you're looking to introduce your brand to a Gen X music buff, Gen Y shopping fiend or Gen Z gamer, there's no doubt that YouTube can be a valuable investment. But for maximum impact, it's also important to understand just how your target age group interacts with the video-sharing platform. To help decode the...
Read more » | | | | | | | | | | | Super Bowl Spots Dominate List of 10 Most Engaging Ads This Week 84 Lumber leads with the highest impression rate By Chris Ariens As you'd expect, Super Bowl ads dominate this week's chart of the most digitally engaging commercials, powered by real-time TV ad measurement company iSpot.tv. This is by far the most socially active time of year for TV advertisers. All told, Super Bowl LI ads generated 1.45 billion paid and earned views across Facebook and YouTube....
Read more » | | Anheuser-Busch’s Snapchat Ads for Super Bowl LI Are Garnering Impressive Data Bud Bowl game proves truly interactive By Christopher Heine For Super Bowl LI, Anheuser-Busch has been running an interactive game in Snapchat's NFL content and across the app's other Discover channels, which are used by a few dozen publishers like ESPN, Bleacher Report and Vice. The endeavor has evidently gone swimmingly for the beer marketer. Anheuser-Busch The U.S.-only campaign, which started on Thursday and...
Read more » | | Twitter’s Advertising Revenue Declines Despite Heavy Emphasis on Video Platform found success in livestreaming events By Marty Swant Twitter's advertising revenue slightly declined in the fourth quarter, as the lagging social media company struggled to build a rapid user base despite increasingly its emphasis on live video. According to the company's Q4 2016 earnings report released this morning, advertising revenue in fourth-quarter 2016 totaled $638 million, which is down slightly year over year,...
Read more » | | | | | This Startup Is Helping Speed Up How Publishers and Advertisers Create Social Videos TMZ and People are working with Wibbitz By Marty Swant Thanks to the likes of Snapchat and Instagram Stories, vertical video over the past couple of years has become increasingly mainstream. Now, one startup wants to help automate the process of making content for the phone-shaped format. Wibbitz, which can create videos from text-based content, is rolling out a tool it says could help publishers...
Read more » | | This Fragrance Company Teamed With Social Influencers for This Widely Successful Whimsical Campaign Viktor & Rolf worked with artists instead of using them as mouthpieces By Sami Main It turns out, social media marketing doesn't have to be same old, same old. More often than not, you scroll through social feeds or streams and see a celebrity or other popular user of the platform promoting an item by holding it or standing near it, with a bland smile and generic copy pasted into...
Read more » | | This Coder Made an Amazon Dash Button That Donates $5 to the ACLU Developers are getting creative with IoT devices By Christopher Heine Nathan Pryor, the founder of the Vancouver, Wash.-based design company HaHaBird, published a video and a Medium post on Tuesday that described why he put together an Amazon Dash button which donates $5 to the American Civil Liberties Union. He explained that he created it in reaction to the battle between the ACLU and the...
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