How Gen Z buyers are succeeding in the housing market | Considerations to weigh before jumping brokerages | Why social has killed generational marketing
The new Back Office has arrived. Lone Wolf Back Office has always provided brokerages with reliable back office and accounting software. Now, it's ready to do it once more—with a flexible, secure, and modern platform made for the new era of real estate. Discover the new Back Office today.
Social media algorithms that serve content across age ranges based on user behavior have made generational marketing obsolete, which is why delving into insights to identify trendsetters, cultural moments and multigenerational experiences is more important than ever, writes B Lalanne, vice president of data and technology for Crispin. "Reliance on generational labels can perpetuate stereotypes that do more harm than good," Lalanne writes. Full Story: Adweek (10/17)
Searching for happiness? You're pursuing the wrong goal LaRae Quy, a former FBI agent, argues that the pursuit of happiness often leads to disappointment because happiness is fleeting and connected to external circumstances. She explains that when we seek happiness, "we're asking the wrong questions" and should be looking deeper. Full Story: SmartBrief/Leadership (10/16)
Residential contractor confidence on the rise U.S. homebuilder confidence increased to 43 in October after registering at 41 in September, according to the National Association of Home Builders and Wells Fargo Housing Market Index. "We are forecasting uneven declines for mortgage interest rates in the coming quarters, which will improve housing demand but place stress on building lot supplies due to tight lending conditions for development and construction loans," said NAHB Chief Economist Robert Dietz. Full Story: Yahoo (10/17)
Leaders have to understand a disagreement if they want to master effective conflict resolution, Paul Thornton, author of "Leadership Styles," writes. First, it's important to distinguish between conflicts and problems: Conflicts arise from emotional disagreements, while problems are obstacles to goals. By identifying specific areas of disagreement and discussing the reasons behind them, the chances of finding a resolution can increase. Full Story: SmartBrief/Leadership (10/17)
Treasury yields rise as new data throws doubt on Fed plans US Treasury yields rose after stronger-than-expected September retail sales data cast doubt on the Federal Reserve's pace of interest rate cuts. The sell-off in government bonds pushed yields up by 7 to 10 basis points, with short maturities initially leading the move. Market participants are now less certain about rate cuts in upcoming Fed meetings, as swap contracts show reduced expectations for easing. Full Story: Bloomberg (10/17),CNBC (10/18)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
