How games and rewarded video are fueling successful campaigns

The vast majority of all mobile activity is now spent in-app — but many advertisers still aren’t tailoring their strategies to the mobile ecosystem as it exists. Fewer than one third are designating a majority of their mobile marketing budgets to apps rather than the mobile web.

Advertisers hold mistaken assumptions about what kinds of consumers engage with mobile apps, particularly mobile games. The effectiveness of in-app ad products — particularly rewarded video — also remains poorly understood. In this new report, you’ll gain insights into the nuanced characteristics of gamers and other app users, along with the most effective tools and tactics that advertisers are using to reach them.

Download this report to learn: