How freelancers can prepare for crises like COVID-19 Freelancers, which make up 35% of the American economy, are feeling the financial impact of the coronavirus with event cancellations and decreased need for services. To minimize the impact of a similar crisis in the future, freelancers should strengthen their cancellation policies, enforce retainer payments, have a crisis communication plan ready and leverage national financial aid, according to Oz Alon, co-founder and CEO of HoneyBook. Full Story: CNBC (3/17)
When an employee might not be a good culture fit Managers need to recognize when an employee doesn't fit with the company culture and act accordingly, writes Skylum Software CEO Alex Tsepko. An employee may simply outgrow their role or the company, and it's up to leaders to determine whether that person should be let go or moved to another position, Tsepko writes. Full Story: Minutes (3/12)
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Employees don't job-hop as much as you think It is commonly perceived that employees are more prone to job-hopping now compared to a generation ago, but a recent National Bureau of Economic Research paper shows the share of workers with less than one year of tenure has fallen from the 1980s and 1990s. In a strong job market, though, employers must remain competitive by updating their recruiting tactics and reviewing compensation. Full Story: Harvard Business Review online (tiered subscription model) (3/16)
The Landscape
US long-term unemployment hits .67% Long-term unemployment returned to about .67% according to a March 17 report, affecting more men than women and more black workers than other ethnicities, according to Indeed. Possible reasons include workers failing to keep up with new skill sets, a decline in the demand for workers and structural changes to the economy from new tech and trade. Full Story: HR Dive (3/17)
LinkedIn plans to expand the capabilities of its Message Ads with a global, public test of Conversation Ads. The format enables brands to utilize various customized calls to action, such as webinar signups and e-book downloads, and can be coupled with features such as lead generation forms and conversation trackers. Full Story: Marketing Land (3/17),Social Media Today (3/18),Adweek (tiered subscription model) (3/17)
Balancing Yourself
Tips for staying sane while social distancing Staying inside and being surrounded by coronavirus news can be mentally exhausting and emotionally draining, so Tracy Brower suggests mental and emotional distancing. Best practices for positive mental health include exercising, taking a break from social media, getting outside and designating a zone that's free of COVID-19 discussions. Full Story: Forbes (3/17)
Now you can Netflix and chill with countless people all at the same time! Netflix Party, an extension that allows people to watch the same movie simultaneously in different locations, arrives just in time for folks looking for a respite from the shelter-in-place doldrums. Full Story: TechRadar (UK) (3/17)
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