‘It’s not a sustainable market’: Header bidding puts a strain on DSPs, Inside the agency: Laundry Service's new Dumbo digs, ‘I need a neck to throttle’: Why publishers don't build their own ad tech, My Email Subject
| After having success with its Tasty brand, BuzzFeed is applying that template to its other verticals, including Nifty, Bring Me and Sweaty. The widespread adoption of header bidding has led to an influx of bid requests and increased costs for demand-side platforms. Agency Laundry Service has moved to Brooklyn after six years in Manhattan. Here's a look at its new Dumbo office, which features views of the city skyline and outdoor space. "I need a neck to throttle": Publishers continue to rely on ad tech vendors because they don't want to pay engineers for upkeep, and they want somewhere to turn for a quick fix if there is a malfunction. As the legalization of marijuana continues to spread, some designers are looking to weed culture for inspiration. It's time to improve your process and increase productivity. Join us as we learn how FCB optimizes their project management process. Sponsored by Workfront. How does an organization like Bank of America partner for programmatic success? Janna Turner Botha, svp of digital marketing at Bank of America, will share what the bank has learned at the Digiday Programmatic Marketing Summit. Learn more about how to join us today. |
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| Lucia Moses BuzzFeed said Tasty is on the verge of becoming Facebook’s biggest page, and it’s become a template for growing the publisher’s social video footprint. |
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| Yuyu Chen Header bidding is a gold rush for publishers, but for the buy side, it leads to bid request explosion and additional costs for demand-side platforms. |
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| Sponsored Content Media iQ Media planners were once the heart of the creative agency. But this is the age of the algorithm, and the programmatic revolution has transformed how ads-at least online -find their way in front of consumers. Sponsored content by Media iQ |
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| Tanya Dua Brooklyn’s Dumbo has emerged as a vibrant creative and tech hub home to a growing number of advertising agencies, now including Laundry Service. |
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| Ross Benes Some vendors stick around because pubs don't want to pay engineers for upkeep, and they want somewhere to turn for a quick fix whenever something breaks. |
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| Sponsored Content Nativo We asked publishers at yesterday's Digiday Video Anywhere Summit when it comes to video, what their strategies are, where their challenges lie, and how they're monetizing. Here's what we learned in 5 charts. Sponsored by Nativo. |
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| Sponsored Content Workfront It's time to improve your process and increase productivity. Join us for this webinar as we learn three tips to conquering agency chaos. Sponsored by Workfront. |
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