Russell Parsons sits down with Gareth Jones, CMO at Farfetch, and Adam Cartlidge, Farfetch’s Senior Director of Customer Acquisition, to learn how Farfetch is balancing long-term brand-building with short-term performance, and how the team are using search data to help them capture surging demand for luxury goods online.
Marketing operations, or MOPS, is all about planning, process and measurement. It goes beyond project management to encompass the people, processes, technology, and data that powers a business’s overall marketing strategy.
But how exactly does MOPS help? In order to find some answers, Econsultancy and Sojourn surveyed more than 350 senior executives in relevant roles at B2B companies with a revenue of more than $165 million.
This quick version of Econsultancy’s Content Strategy Best Practice Guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.
Quick Guide to Ecommerce This quick version of Econsultancy’s Ecommerce Best Practice Guide provides an introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
Ecommerce Trends This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
