How false memory can exacerbate a crisis

How false memory can exacerbate a crisisAlthough gauging how memory affects brand perception over time—especially how a company responds in a crisis—observing its actions in the immediate aftermath bolsters our understanding. Was the company transparent? Credible? Empathetic? These factors shape one’s memory of the event and the long-term brand perception.

CRISIS COMMUNICATIONS In a crisis, beware the false memory phenomenon Although gauging how memory affects brand perception over time—especially how a company responds in a crisis—observing its actions in the immediate aftermath bolsters our understanding. Was the company transparent? Credible? Empathetic? These factors shape one’s memory of the event and the long-term brand perception. CONTINUE READING...     Follow us:

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