Facebook faces the question of how reliable that revenue is, and creators face the question of how much they should rely on Facebook for revenue.
howdy! howdy! | Marketing on Platforms | | ‘Nascent and nebulous’: The state of CBD advertising | | CBD may be a booming business — in recent years, brands have added CBD to everything from makeup to petcare; by 2024, BDS Analytics estimates that CBD sales will be more than $20 billion in the U.S. But advertising CBD products isn’t easy. | | |
| Sponsored by pantheon | | A marketer’s guide to a perfect launch | | It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch. | | |
howdy! | Modern Retail | | As Facebook and Instagram ad costs rise, DTC brands find a role for Pinterest | | Pinterest has developed a reputation for being a top-of-the-funnel advertising platform. It’s the place where customers go to when they’re first starting to research a product, not after they’ve already decided what set of luggage or sneakers they want to buy. Pinterest sees that as an advantage for digitally-native brands. But that also presents a challenge – because Pinterest users are just beginning to research products, they often take longer to actually buy than users acquired through other platforms. | | |
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| Modern Newsroom | | GQ’s Will Welch: Media needs to go niche to stand out | | In this week's episode of Digiday's podcast, editor-in-chief Brian Morrissey sits down with GQ's Will Welch to discuss the new GQ, the evolving role of a magazine editor and the cultural shift taking place in men's fashion. |
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