Warner Bros. Discovery is rolling out a first-party data platform originally built for the news broadcaster. Here’s the latest guide to what people talk about when they talk about the ever-changing media industry. Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program. How Amazon’s generative AI tool for developers is saving 4,500 years of work, $260 million annually. Other things to know about The countdown is on—Retail Media Strategies is just a few weeks away on September 12 in NYC. Join us to hear from leaders at Colgate, Mondelez International and Clinique as they explore the strategies driving retail media forward. Brands can’t optimize their future spend without insight into their returns and are leveraging AI’s probabilistic capabilities for expanded reach. Sponsored by Adstra. Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media.
From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights.
Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads.
The tool helps developers improve productivity and code more securely, while also helping junior developers ask more questions and learn by example from the 24/7 assistant.
