Econsultancy Pulse
Friday 30 November 2018 | View in browser
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Top story
How Eve mattresses woke up to long-form copy
The bed-in-a-box mattress market has become particularly crowded in the past few years. According to Zion, it is set to grow even further in future, potentially reaching $43 billion by 2024. Eve Sleep is one of the UK’s biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?
PPC: How to work out what variant matching is costing you (& get round it)
How healthcare is being transformed by online self-management, startups & digitally savvy HCPs
Five common-sense tips for marketers working with travel influencers
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The survey, the first of its kind in the UK, explores all core diversity characteristics, including gender, age, sexual orientation, ethnicity, socioeconomic status and neurodiversity. It’s an important step in understanding the true nature of diversity in the digital sector and the results will play a crucial role in ensuring the strategies for change adopted by our industry are based on data, not assumptions. Please take part in the survey now.
 
Featured Reports
Influencer Marketing 2020 
This report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
 
Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare 
Discover how digital is transforming the pharma and healthcare industry and how organisations in this sector can better serve their customers (doctors, patients and healthcare providers) in the midst of this change. Learn about the four strategic pillars of change upon which digital transformation rests; communications, content, data and culture.
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There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are essential for digital transformation. Download the Core Four Essential Marketing Technologies to understand how to fit the core technologies together to support the complete marketing cycle and use them to connect essential data and content for your marketing strategy
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Book your place now to Fast Track to Modern Marketing and benefit from 20% off. Just use code FTMM20 at checkout.

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Training
Masterclass: Advanced Analytics
London, December 12-14
Social Media and Online PR  
London, December 12
SEO Marketing (Advanced)
London, December 14
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Latest Jobs
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Paid Media and Affiliates Manager
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Conversion Rate Optimisation Specialist
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Marketing Analytics Manager
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