How Duolingo propelled its mascot to the metaverse Over 9 million Metaverse visits: Duolingo's omnipresent owl visits Decentraland and Roblox
ClickZ Daily: September 22, 2022 |
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| Good morning! Duolingo’s mascot, Duo the owl, is a social media phenomenon. Now it’s a metaverse phenomenon, too. In June and July, Duolingo sent Duo to Decentraland and Roblox, where it engaged the developer community to help create games for metaverse users. The Duolingo game hub recorded over 9 million visits, and over 41 million minutes of gameplay. That’s 78 years! James Kuczynski, Creative Director of Brand and Marketing at Duolingo, shares the three pillars that made the Duolingo metaverse launch such a hooting success! |
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Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” |
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AI Benjamin Broomfield "So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable. Some techniques can get you close, but you're not going to be able to completely close the loop. AI can help you get dramatically closer." Read more |
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| Management Kimberly Zhang Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change Read more |
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| Case Study Benjamin Broomfield Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched in 2019), has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. Read more |
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| Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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