Most workdays start with an hour or two of scrolling through social media for 23-year-old Zaria Parvez. But unlike most people, it’s not a bad habit. It’s part of her job. Read how Parvez is using Duolingo’s Duo the Owl as a sassy way to reach TikTok users. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Duolingo struck gold on TikTok by leveraging its menacing mascot. It’s social media manager talks how it helped them build brand affinity. | | |
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howdy! | | | | | Tech innovations like transcription enables refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023. | | |
| | | | | With cookies, identifiers and targeting capabilities all in flux, brands are renewing their focus on the essentials of B2B reporting capabilities. | | |
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howdy! | | | | | Silverstein’s biggest goal is to grow TheStreet’s audience — even those that aren’t paying — and create more content to attract diverse readers interested in finance. | | |
| | | | | As Chrome sunsets the last of the third-party cookies in 2023, many brands have not started their migration journey. This new guide can help them get underway. | | |
howdy! | | | | | Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. | | |
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| | | | | Even on YouTube, which is more than 99% brand-safe according to GARM, brands are finding one-third of their campaign impressions near unsuitable content. | | |
howdy! | | | | | The owner of over 200 U.K. titles has hit surpassed its 2022 goal and now has 8 million registered users. Hornsby explains how Reach will add more personalization to its websites. | | |
howdy! | | | | | Riot is well aware that other actors in the esports industry are following its lead in the mobile space. | | |
| | | | | In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. |
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