|
|
|
|
How Dove Is ‘Hacking’ Photography to Change the Way Advertising Depicts Women Gaming the system from within By Angela Natividad In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority--never mind a woman looking empowered, or even doing... Read more » |
|
|
|
Promoted Content by Nielsen | |
|
|
|
|
|
|
A Stock Photo Agency Just Made the Cattiest (and Most Insane) Cat Video on the Internet Brace yourself for Cherie and Renno's 'Meow' By Tim Nudd While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Deposit Photos just wants to show you cat photos. And some fantastic ones, at that. And it's doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical... Read more » |
|
To Sell 4K TVs, Panasonic Crafted an Ad for the Greatest Film Never Made It's got everything but Vin Diesel By David Gianatasio Not coming soon, to a screen near you... To tout Panasonic's 4K HDR TVs, ad agency Brave produced a fun, two-minute, trailer-style commercial featuring scenes you might see in different types of Hollywood blockbusters, ranging from period dramas to noir thrillers and epic science fiction and fantasy adventures. The action follows one woman's odyssey through... Read more » |
|
Rachael Leigh Cook and Her Frying Pan Are Back. This Time the Enemy Isn’t Drugs but Drug Policy Star of famous '90s PSA has a message on 4/20 By Patrick Coffee Happy 4/20, everyone. Did you know the federal government continues to classify marijuana as a Schedule 1 drug despite 24 states and the District of Columbia having legalized it in some form and eight states passing laws allowing its recreational use? Twenty years ago, actress Rachael Leigh Cook, then 18, appeared in a famous PSA... Read more » |
|
|
|
IBM Watson’s New Job as Art Museum Guide Could Hint at Lots of Future Roles With Brands Go ahead, ask him anything By Angela Natividad Almost three-quarters (72 percent) of Brazilians have never been inside a museum, according to a 2010 study from the Brazilian Institute of Economic Research. There are probably many reasons for this, but among them is the feeling that art can seem inaccessible unless you've studied it. So, how do you get art to speak to... Read more » |
|
How to Manage People and Your Own Career: 4 More Top Creatives Tell Us the Best Advice They Ever Got Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in By Tim Nudd Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got... Read more » |
|
Has Any Commercial Had a Better Cast of Characters Than This Legendary PlayStation Ad? JWT's Matt Eastwood salutes 'Double Life' and his other favorite ads By Tim Nudd Before his too-early death in 2015 at age 61, director Frank Budgen made some of the most brilliant commercials the industry has ever seen--including Nike "Tag" in 2001 and PlayStation "Mountain" in 2003, both of which won the Film Grand Prix at Cannes. In our latest "Best Ads Ever" video, J. Walter Thompson's Matt Eastwood... Read more » |
|