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Television and Digital Advertising's Impact on Amazon Sales: What Every Marketer Needs to Know
One of the great advantages of television and digital advertising is the marketer's ability to measure the cause and effect of an ad as it relates to online sales.
10 for :10s: Why You Should Include 10-Second Syndicated Advertising in Your Next Media Plan
While you may not think that you are familiar with the 10-second commercial, if you've been watching television anytime over the last 40 years and have heard these announcements: "promotional fee paid by" or "closed captioning provided by," you have likely seen a 10-second commercial that follows.
Why Advertisers Should Think of YouTube as a TV Channel
For years, digital platforms have jockeyed to get a piece of the larger TV advertising budgets. Digital media devices across desktop and mobile, existing as well as new publishers, and platforms across search, social, display, native, programmatic, and video are all a testament to the fact that digital media is ubiquitous in consumers' lives.
Is the secret sauce to a positive or negative media efficiency ratio (MER) resting solely in the execution of your marketing campaign or is it juicier?
