Conducting upfront negotiations in two different windows raises the question of what inventory will be available when and to whom.
| TV advertising’s annual multimillion dollar upfront deals are unlikely to move en masse to a calendar-year model, despite the Association of National Advertisers' call for that change on June 10. The move is meant to give advertisers until the fourth quarter to assess how much money they are willing to commit to TV and streaming advertising for the following year. However, that could have an impact on what inventory is available for advertisers waiting until the fall to do their deals. Read more below. This move to a calendar-year model could make a mess of the whole market, especially for advertisers that are newer to advance buying, according to advertisers. For Digiday+ members, the use of the words blacklists and whitelists is commonplace in the ad industry. However, “it’s a sort of institutional microaggression," said U.K. communications consultant Tanya Joseph. "People don’t realize constantly associating black with [a] negative is insidious and tiring." If the resumption of live sport continues as planned, there will be millions of people watching live sports broadcasts almost every day of the week in the near future. Advertisers are eager to get back in the game, but they may soon be faced with too much of a good thing. For DTC brands in categories like home goods, wellness and athleisure, increasing the ad budget generally led to higher conversion rates at cheaper than normal ad rates, making the second quarter bigger a boon. Other things to know about The nature of work is changing. Stay up to date on the transformation of the workplace, including new technology, the evolution of spaces, an emphasis on wellness and much more, by signing up for our weekly Future of Work Briefing here. Join BlueConic on June 25 at 1 p.m. EDT to learn how unifying customer data across channels and systems can power real-time lifecycle marketing strategy. Sponsored by BlueConic. | | |
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howdy! | Sponsored by GeoEdge | | The true cost of deceptive advertising | | A new report looks at why publishers are taking broader steps to protect their businesses and reputations from the threat of deceptive advertising — particularly during this U.S. election year. | | |
howdy! howdy! howdy! | Subscriptions | | 'We don't need your clicks': The Dispatch co-founder Steve Hayes on bucking the attention economy | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The attention economy hasn’t just proven to be a losing proposition for media businesses financially. It also encourages quick, outrage-based political coverage that thrives off of (and feeds) poor governance, according to Steve Hayes, CEO and co-founder of the Dispatch. “Everything we’re seeing in our politics has an emphasis on performance,” Hayes […] | | |
howdy! | Subscriptions | | ‘We don’t need your clicks’: The Dispatch co-founder Steve Hayes on bucking the attention economy | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The attention economy hasn’t just proven to be a losing proposition for media businesses financially. It also encourages quick, outrage-based political coverage that thrives off of (and feeds) poor governance, according to Steve Hayes, CEO and co-founder of the Dispatch. “Everything we’re seeing in our politics has an emphasis on performance,” Hayes […] |
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