| Customer Experience Management (CXM) in 2018 |
With customer experience now the main differentiator when it comes to business success, we are witnessing the growing importance of customer experience management: the practice of expertly leveraging data and insights from customer interactions to improve and personalise the customer experience.
We are inviting you to complete this short survey, which features questions about the tools and techniques you are using to get to know customers, the challenges you face and how you are working to meet customer expectations in an omnichannel world.
The survey will take you less than 10 minutes to complete. In return for taking part in the research, you'll get full, free and advance access to the resulting report upon publication.
All answers are strictly confidential.
Please feel free to share the survey with anyone who may be interested in taking part. They will also receive a free copy of the full report! |
