How DHL achieved a 90% client renewal rate An award-winning campaign that spanned across omnichannel marketing and personalization.
ClickZ Daily: September 01, 2022 |
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| Good morning! B2B marketing may not have all the jazz that B2C marketing has (unless you are DHL)! Why? Because DHL Supply Chain recognized this perception and began a journey to breathe fresh air into its B2B brand, coining it ‘The Ultimate Sidekick’. The campaign contributed to: 5,586 leads in Salesforce for 2021 Impacted 50% of gross profit in Q4 2021 Increased global Net Promotor Score (NPS) from 36 to 50 by Q4 2021 Achieved 90% client renewal rate Jaclyn Pannell, Head of Global Marketing Campaigns at DHL Supply Chain, walked us through DHL’s award-winning B2B campaign, from omnichannel strategy through to personalization. Check out the case study and write us back your reactions. |
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| | Fractional CMO Amy Loesch Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are working under a limited engagement, with a fraction of your time and the CEO has high expectations. That said, conducting a thorough business assessment in the first 30 days is critical to success. Read more |
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| CRM Benjamin Broomfield "Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and the result will be shelfware or technical debt. Technology by itself does nothing. It's people that drive the change" Read more |
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| Brand experience Todd Irwin For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital markets. Creating a positive brand experience is what branding agencies have been trained to do in order to provide a competitive edge and a positive relationship between a product or service and a customer. This truly is the future of marketing. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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