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Tuesday, July 01

Beauty

How DEI Rollbacks are Impacting Beauty, L'Oréal's Latest Acquisition and More

As the beauty dealscape begins to pick up pace again — yesterday WWD broke the news that L’Oréal will acquire Color Wow — the picture for Black founders and entrepreneurs is bleak. Five years after the murder of George Floyd and amidst federal rollbacks of DEI initiatives, beauty and fashion market editor James Manso reports that many are finding it increasingly difficult to raise capital, and that misperceptions, such as their brands are only for Black and brown consumers, continue to persist. Here, how some are combatting those forces to drive growth.

Elsewhere, we have the top-selling brands on TikTok for May, a look at how L’Oréal Paris is using AI to drive conversion and intel on what beauty brand might be the first to land a coveted Labubu collab. Plus, a report on the weird, wonderful looks from the recent men’s collections in Milan. — Jenny B. Fine, editor in chief, Beauty Inc

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Hair

L'Oréal Acquires Color Wow

The hair care brand started by serial entrepreneur Gail Federici will live in the Professional Products Division.

Beauty Features

How Much Beauty's 10 Biggest Brands on TikTok Shop Made in May - From Tarte to Maybelline

A breakdown of the top 10 beauty brands by TikTok Shop sales during the month of May, per Charm.io, plus their respective top-selling p …

Beauty Features

Is the Labubu Effect Coming for Beauty Next?

The Pop Mart-made dolls have seen a surge in popularity across the globe, spurring collaborations with brands from Sacai to Coca-Cola.

Beauty Features

With WhatsApp Partnership, L'Oréal Paris Wants People to Ask Beauty Genius - Not ChatGPT - for Beauty Help

After soft-launching the generative AI-powered beauty advice and education tool in October, L'Oréal Paris is gearing up to go wide …

Beauty Features

Bold Beauty Looks Seen at the Men's Spring 2026 Shows in Milan

Consider having your poodle painted on your head come next season.

Beauty Features

EXCLUSIVE: Jimmy Fairly Cofounder Launches Beauty Brand Firn

Sacha Bostoni is starting with skin care but will branch into other categories and open freestanding stores by year-end.