How Dealership Customer Experience Got So Good

Were car buyers of the past more tolerant and did they have more time on their hands than do people today?

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Consumers Not Bad at Self-Evaluating Trade-Ins

“So customers are evaluating their cars?” a dealer asked incredulously when an online tool was first introduced.

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From Auto Writer to Car Salesman and Back, He’s Seen Plenty

An old pro describes his time as a car salesman, what times were like pre-Internet and what's ahead in auto retailing.

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Accessories Can Make Buyers Happy; Make Dealers More Profitable

Auto dealers hold about 8% of the accessories market. “Why wouldn’t dealers want to compete for the other 92%?” Tom Schwartz of Reynolds and Reynolds asks.

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