WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 16, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Oct. 16. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

It is the prepared dealer who best weathers the proverbial storm. Here is what to do before a disaster strikes.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

2.

WardsAuto's Christie Schweinsberg considers herself decisive. So why do vehicle voice assistants insist on asking her if she's sure?

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3.

Alpha-hungry Wall Street stumbles onto GM, which once struggled to earn a profit when annualized U.S. sales were in the 17-million-unit range.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.

4.

He’s running from the cops. Where’d he go? A car dealership he trusts.

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5.

Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...