| How Currys achieved a 56% open rate increase by optimising email subject lines in real time Currys, which recently merged its four technology and retail brands into a single brand, set out to provide a more end-to-end personalisation experience for its customers, giving rise to a new collaboration with AI copywriting platform Phrasee.
Here's how Currys used Phrasee's technology to optimise email subject lines in real time, the results it saw, and the lessons the case study can teach about personalisation. | 