Hi John,

As 2024 wraps up, consumer packaged goods (CPG) brands have claimed their largest-ever share of the digital advertising market, making up 16.5% of the $302.77 billion total, according to EMARKETER's forecast.

Our analyst report, “US CPG Industry Ad Spending,” offers key insights for marketers, including:

• CPG digital ad spending will reach $50 billion this year.
• CPG companies put much of their budgets into display ads, with close to 70% going to mobile.
• One category will account for 35% of all CPG spending, leading among CPG subcategories.