How COVID-19 has changed the automotive business, and what Volvo is doing about it Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
ClickZ Daily: April 22, 2020 |
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| Happy Wednesday! Today we have Volvo’s Trevor Hettesheimer presenting insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly. Hettesheimer summarizes four key steps that businesses can use to inform their marketing decisions: take inventory, review all messaging and adjust as appropriate, capture demand with search marketing, and take note of changing search behaviors and tailor content accordingly. Also, ForceIQ’s new eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Features elaborated on in the eBook, include workflow automation, connectivity and custom dashboards, user management and permissions, internal communication tools, and customer communication tools. |
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Digital Marketing Jacqueline Dooley Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly. |
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Digital Marketing Jacqueline Dooley ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read more |
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| AI Jacqueline Dooley Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams and businesses. Read more |
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| Analytics Barry Levine This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social isolation. Read more |
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| Digital Marketing Kamaljeet Kalsi People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss that diversity will be the secret recipe for success, and more. Read more |
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| Digital Leaders Charlie Braithwaite & Mahir Prasad We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on empathy this year. Read more |
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Digital Advertising As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process. Download now |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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