H&M is giving circular buttons a whole new meaning. Waste pickers in India sell plastic waste recovered from the streets of Bengaluru to Hasiru Dala Innovations (HDI) a social enterprise. HDI supplies button manufacturers with the fair trade guaranteed plastic waste; the manufacturers then turn it into buttons with 40% recycled plastic that the H&M Group’s apparel makers buy and attach to clothing sold worldwide. Over 150 million of the round fasteners have already been sewn onto clothing sold by H&M. The circular buttons are traceable down to the source of the waste along with names of the workers, their salaries and working conditions at HDI’s aggregation center. It is just one example of how HDI is working with large companies to both further social inclusion and enable the circular economy. “The E and S in ESG [Environmental, Social and Governance] need to be intertwined,” says Shekar Prabhakar, HDI’s co-founder and CEO. “A lot of companies are looking at recycled plastic in products. The E is easily addressable but rather than solving only for the environment why not work for a just transition?” |