By and large, search experiences online are not enjoyable. Consumers like finding products, not searching for them. But what if the search experience could be more like going into a store and having a salesperson ask a few questions to find the product most relevant to your needs?
As the DTC space has become all the more crowded, the cost of acquisition has skyrocketed - and at the same time, many brands have found that their growth has begun to stagnate. Here's how four DTC brands are tackling this challenge by expanding into traditional marketing channels.
For our regular Day in the Life feature, David Gelb spoke to Econsultancy about how he came to co-found London-based digital agency JBi Digital, his favourite tools for getting the job done, and the marketing campaigns that have most impressed him recently.
Modern Marketing Job Descriptions From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
