Happy Wednesday!

We recently hosted our latest Peer Network Briefing with Norm Johnston, CEO at Unruly, and Rebecca Waring, Global VP of Insights at Unruly, for an exclusive briefing about the changes in consumers’ behavior and what they mean for advertisers.

Emotion is more important than ever in advertising. According to Unruly, happiness and inspiration work well right now making a difference in a time that negative messages are prevalent.

Also, Alliant’s Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome – like offline data – and making it valuable again.

He writes: To be clear, there is value in online cookie-based data. It’s fresh data, which is great for identifying in-market audiences. The other side of that is that it has a limited shelf life. Real world action data, however, has more long-term value, in that it can help identify future purchases and brand affinities.