| Happy Wednesday! As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends and examples to consider courtesy Capgemini. It’s not enough to have an online presence for your brand. You need to invest in digital transformation that will enable your customers to browse your products across all devices and channels, says Capgemini. Also Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. He writes: When you combine third-party intent data with first-party engagement insights, you can accurately measure active demand and prioritize your coordinated sales and marketing plays. This helps you only focus on the lowest-hanging fruit that is in-market right now. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ | 
