| | With just months to go until the 2020 US presidential election, political activity on social media is heating up, eMarketer's Political Content on Social Media 2020 report serves as a playbook for commercial brands on how to cut through the political noise and reach their audiences on social.
Consumers say they dislike political content on social media, particularly the ads, but they're mainly talking about political content they disagree with. We don't expect most US social media users to significantly change their behavior ahead of the 2020 US presidential election.
Political ad bans or restrictions will do little to rein in organic political content and misinformation on social platforms. Political advertising made up a sliver of Twitter's total ad revenues, and while it's bigger business for Facebook, it's still a small portion of all political content on the platform. | In full, this exclusive report: |
|
|
