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Why KFC Paid to Put Colonel Sanders in an Obscure California High School Yearbook One student's clever way to fund the production costs By Tim Nudd It's hard to reach young people with advertising, especially in print. But one publication you know they consume obsessively is their high school yearbook. This spring, KFC is reaping the rewards of a hypertargeted media buy in just one yearbook--at the urging of a student. Hannah Hightman reached out to advertisers through their agencies and...
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Artist Who Put Peeing Dog Next to Fearless Girl Tells Us Why He Loathes the Famous Statue 'It might as well be McDonald's,' Alex Gardega says By Patrick Coffee "I was just bored on a Sunday making papier-m?ch?." The Memorial Day weekend proved more consequential than expected for New York City artist Alex Gardega, who has received a rush of media attention for responding to McCann's famous "Fearless Girl" statue by briefly placing a sculpture of his own next to it: "Sketchy Dog," a...
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To Cut Costs, Sprint Picks Indie Agency Horizon to Handle Its $700 Million Media Business Budgetary concerns drove decision By Patrick Coffee Just over four months after launching its first media agency review in more than a decade, Sprint has chosen independent Horizon Media as its new media agency of record. "Sprint is excited to partner with Horizon Media as its media agency of record," said a representative in a statement. "Horizon Media's innovative ideas and dynamic...
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Love, Not Violence: See the Anti-Terror Ad Going Viral in the Middle East Zain's branded spot earns praise, and some criticism By Gabriel Beltrone A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain...
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Remember That Pub’s Brilliantly Lazy Ad That Went Viral? They Made a Fun Sequel Dave Blackhurst goes even more low-fi By Tim Nudd Earlier this month, we wrote about an English pub's most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design. The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text...
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Shopping Is a Surreal Time-Suck in This Odd Ad for an Australian Supermarket Mortality and the grocery aisle By David Kiefaber Agency BMF explores the tyranny of choice in this ad for Aldi Australia, part of the supermarket chain's "Good Different" ad campaign. The campaign, their biggest fully integrated effort to date, explains that the quirks in Aldi's product offerings and shopping experience are precisely what elevate them above their competitors. This ad focuses on the...
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Burger King Angers Belgian Monarchy With Cheeky Ad About King Philippe Controversial work asks, 'Who is the King?' By Patrick Coffee In the immortal words of Omar Little, "You come at the king, you best not miss." Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium's King Philippe. The royal family was very much not amused. "We told...
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