Case Studies of Institutional Transformation

Reputations in higher education are notoriously difficult to change. But they’re also critically important for attracting students, impressing employers, and landing political support.

When it’s functioning at its best, a college’s reputation boosts the institution and its graduates, all while accurately reflecting what a college is and does.

Raising Your College’s Profile explores how three colleges reimagined and invigorated their relationships with their audiences. With this new issue brief from The Chronicle, you’ll discover strategies to develop the reputation you want for your college.

Order this issue brief to:

• Examine strategies that have worked for a variety of institutions, including targeted faculty hiring and framing the college as a “first choice” for students.

• Meet national organizations that are working to improve the public’s perception of higher education.

• Learn how key relationships with local employers and lawmakers can make the difference for regional institutions.