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Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago American greatness, fueled by Colombian brew By Katie Richards Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee?
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New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality Medium makes them seem modern By Marty Swant Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand ...
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This Agency Shuts Down for One Day Every Year to Help Nonprofits Prophet works with 36 different organizations in 24 hours By Katie Richards All agencies dip their toes in pro-bono work—looking to lend creative ideas and solutions to nonprofits and give back to the community. One agency has gone so far as to suspend client work across its nine ...
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Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists Launches programmatic audio advertising By Marty Swant Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists.
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How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands One aligns with Beyoncé, the other with Kanye By J.T. Compeau With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo ...
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MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer Anush Prabhu was a 2015 Adweek Media All-Star By Patrick Coffee MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York.
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Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV Only 18% will view the games online By Tim Baysinger The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC.
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