| When publishers need to update their websites, they seem to turn to one firm the most: Code and Theory. Here's how Code and Theory has remained their favorite design shop. Mic has experimented with new video formats in the past year, and the tests seem to be working: The millennial media outlet got 3.5 billion video views on Facebook during that period, up from 792 million a year prior. Dmexco, the digital marketing industry's tentpole global event, begins today. We break down what's in and out this year. "With the onset of header bidding, these games kicked into full force." Supply-side platforms are raising their price floors incognito to squeeze out more money from ad buyers. From Tearsheet: Reginald Jones, Samsung's head of sales for financial services, said the company is in talks with its financial services customers about unveiling retail pop-ups "sooner than in a year." We want to know: how do you align inventory quality and relevance in a programmatic environment? Take a few minutes to complete the survey for the chance to win a $500 gift card. Sponsored by Taykey. From Glossy: Don't miss brands like Of A Kind, Le Tote, Outdoor Voices and more at the Glossy Forum on Oct. 3 in New York City as they lay out the future of the retail business model. |
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| Lucia Moses Co-founder Dan Gardner said keeping up with clients isn’t what it used to be. "I think what keeps me up is the fact that everybody is getting smarter.” |
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| Lucia Moses Visual content (most of which is in the form of video) accounts for about half of Mic’s editorial content and 75 percent of time people spend with it. |
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| Sponsored Content Experticity Marketers are too focused on who's behind the camera when they should be focused on who's in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it's become such a big part of current trends like influencer marketing. Sponsored content by Experticity |
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| Jessica Davies Much has changed in 12 months, and what was hot last year at Dmexco won’t be at this week’s event. Here’s what will be in and what will be out this year. |
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| Ross Benes Header bidding is unloading a symphony of destruction on ad tech, and sell-side platforms are adjusting by jacking up their price floors in hidden ways. |
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| Sponsored Content The Media Trust It's rare these days to find a publisher steering confidently toward the European Union's new General Data Protection Regulation, a set of rules that curtails their ability to collect data on EU audiences and threatens heavy fines for infractions. We spoke with Craig Newsome, head of ad ops and client services at Autotrader UK to learn who the company is shifting into gear to tackle to new rules. Sponsored content by The Media Trust |
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| Sponsored Content Grapeshot Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot. |
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