|
| News for Today's Top Marketers |
|
|
|
How Chipotle Is Trying to Earn Consumers' Trust Again and Boost Sales New campaign touts its ingredients-focused message By Christine Birkner Between its E. coli and norovirus outbreaks impacting foot traffic and store sales, to its chief creative and development officer Mark Crumpacker being indicted in June as part of a New York cocaine bust, it's ...
Read more » |
|
| |
|
| |
|
| |
|
That Epic Audi 'Duel' Commercial? Here's What It Looks Like Played Forward Reversing the reverse footage By Tim Nudd brightcove.createExperiences();
Read more » |
|
Pepsi Compares Everyday Victories to the Thrill of a Touchdown in Ad Starring Odell Beckham Jr. BBDO's #BreakOutThePepsi campaign continues By Patrick Coffee How similar are the small joys in your life to the adrenaline-fueled highs of a post-touchdown dance by a millionaire football star? The world's No. 2 soda brand thinks the two might just be closer than you think.
Read more » |
|
Chew on This: Bazooka Just Popped Out a New Sugar-Free Formula Captain America, Disney's Elsa to help roll it out By Robert Klara In 1947, the Topps company introduced what might just have been one of Brooklyn's first artisanal products, a thick pink slab of sugary stuff wrapped in red, white and blue wax paper with a free cartoon inside. ...
Read more » |
|
| |
|
Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard And what flavor has to do with the election By Robert Klara Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the public shoot its Super Bowl spots, ...
Read more » |
|
Infographic: The Marriage of Tech and Entertainment, and How Marketers Can Capitalize Where to focus efforts and how impactful they’ll be By Carrie Cummings Anyone who lived through the late 1990s knows the marriage of entertainment and technology wasn't always a seamless union—from hours-long Napster downloads to low-res video that took a relative eternity to ...
Read more » |
|
This Brand Put 16 Cameras in a Family's Home for 2 Weeks and Made Ads From the Footage Small moments are everything in CHI's work for TalkTalk By Tim Nudd How do you shoot real, authentic, unscripted footage of a family for your advertising campaign? Set up a bunch of cameras around their house, and then go away for a long time—so the family can (mostly) forget ...
Read more » |
|
| |
|
