How can AR contribute to business decision making A look at how the rapid development of augmented reality (AR) makes for a truly exciting future in improving business operations.
ClickZ Daily: January 12, 2021 |
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| Good Morning, Today we look at how the rapid development of augmented reality (AR) makes for a truly exciting future in improving business operations. Business decision making has traditionally relied on experienced managers and human input. AR is beginning to allow organizations to leverage the technology to gain strategic advantage; which has spun the process of making decisions on its head. Its rapid development makes for a truly exciting future in improving business operations. Also, the convergence of adtech and martech is a must for eliminating gaps in personalization. With that in mind, PowerInbox’s Jeff Kupietzky shows how email can be the unifying factor that bridges the divide. He writes: The best and simplest starting point for a convergence of adtech and martech is with email. Email enables a MADtech strategy by serving as both a critical data point—the unique unifying identifier—and by pulling double-duty as both a martech and an adtech tool. |
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AR & VR Yasmine Dehimi Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to leverage the technology to gain strategic advantage; which has spun the process of making decisions on its head. Its rapid development makes for a truly exciting future in improving business operations. |
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Digital Marketing Jeff Kupietzky The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Read more |
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| Digital Marketing Kamaljeet Kalsi One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key themes that will be the heart of brand marketing success. Read more |
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| AR & VR Faisal Galaria Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read more |
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| AI & Automation Venu Kannan To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will manage increased demands and deliver thoughtful and efficient customer service. Read more |
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| SlickText is a leading marketing and communication platform. Read more |
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