How brokers can preserve independent contractor status | 3 business lessons in 2023 that you'll use in 2024 | Opinion: YouTube Shorts can be crucial to marketing
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Best Practices in Sales & Marketing
3 business lessons in 2023 that you'll use in 2024 After a whirlwind few years in the housing market, things got real in 2023. If you joined the business recently, 2023 probably felt like whiplash. Here are some lessons we learned and how you can apply them to your business this year. Full Story: REALTOR® Magazine/The Lounge (1/11)
Opinion: YouTube Shorts can be crucial to marketing Users watch YouTube Shorts videos more than 70 billion times every day. Redpill social media strategist Ross Walker writes that this popularity, combined with the platform's integration into Google search and new artificial intelligence tools, makes Shorts a major asset for marketers. Full Story: The Drum (free registration) (1/17)
Real Estate Trends
$100M-plus Manhattan penthouse finds buyer A duplex penthouse in Manhattan is reportedly under contract after asking $149.5 million. The penthouse, the most expensive residence ever sold by developer Gary Barnett of Extell Development, features seven bedrooms, two terraces and views of Central Park. Full Story: The Wall Street Journal (1/17)
Mortenson chair shares mostly upbeat construction outlook The U.S. construction industry should see sustained activity this year due to population growth in the West and Southeast, stable interest rates and high demand for energy and manufacturing projects, said David Mortenson, chair of Mortenson Construction, during a Federal Reserve Bank of Minneapolis conference. However, Mortenson is concerned about construction's relatively stagnant productivity curve, which needs to change if the industry is to emerge from a tight labor market. Full Story: Construction Dive (1/17)
Technology & Innovations
Use these AI tools on Reddit to uncover key trends Comments on Reddit can provide a fountain of information, revealing consumer interests and concerns, writes Ann Smarty, founder of Smarty Marketing. To gather insight from the platform, Smarty suggests using artificial intelligence tools such as GummySearch, Marketing Blocks, GigaBrain and Profiler. Full Story: Practical eCommerce (1/15)
News from NAR
5 REALTORS® earn funding, mentorship to grow charities From hosting the "world's longest open house" for Alzheimer's research to helping abuse survivors become cooks, find out how this year's recipients of NAR's Volunteering Works program plan to spread their impact. Full Story: REALTOR® Magazine (1/18)
Fair & Equitable Housing
HomeSight launches fund for developers of color Seattle-based nonprofit developer and lender HomeSight teamed with JPMorgan Chase, Amazon and the Washington State Housing Finance Commission to launch a fund to offer grants to support developers of color with affordable housing projects. Grants of $550,000 are available for early building stages while additional funding of $1.5 million will finance low-interest loans for later steps. Full Story: The Seattle Times (tiered subscription model) (1/16)
Legislation & Regulation
UBS' Kelleher: Regulators should focus on shadow lenders Colm Kelleher, chair at UBS, has said regulators are addressing the wrong weaknesses in the financial system by looking to increase banks' capital. Regulators should instead focus on shadow lenders, which are more likely to be the source of the next financial crisis, he said. "Since that sector is not sufficiently regulated by definition, that is where you will probably see crises coming out," Kelleher said. "Looking to over-regulate the banks, looking for more capital in the banking system is the wrong issue." Full Story: Bloomberg (1/17)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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