| | | | | Meet the 30 Most Powerful Women in Sports >From center court to C-suite, they're dominating the starting lineup By Adweek Staff There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought ...
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| | Infographic: Who Will Watch the Rio Olympics, and What Will They Buy? Mostly men, and they love cognac By Carrie Cummings Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure ...
Read more » | | | BrandShare Content From Shopper Marketing Guide | Shopper Marketing in the Era of the Connected Consumer Clicking to the moment of truth By Stuart Feil People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the vast majority of purchases (estimated to be between 85-90 percent of all sales), their path ...
Read more » | | How Brands Can Help the Summer Olympics—and Brazil—Thrive Again By weighing 3 key themes in lead-up to the games in Rio By Maria Laura Nicotero As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone living in Brazil, there's something ...
Read more » | | | | | Inside 'The Next Rembrandt': How JWT Got a Computer to Paint Like the Old Master The project leaders explain their brilliant, troubling masterpiece By Tim Nudd CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private viewing of ...
Read more » | | Ad of the Day: Forget 'Plus Size.' JCPenney Just Bravely Stood Up for 'Fat Girls' Mcgarrybowen salutes five women with an indomitable spirit By Rebecca Cullers JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size ...
Read more » | | How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress At the frenzied festival, Lilli Jahilo cut through the clutter By David Griner CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this ...
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