How brands can thrive in 2023 Ahab Nimry, Partner and CCO at Big Day on maximizing value marketing.
ClickZ Daily: March 14, 2023 | |
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Good morning, Apple almost always creates stellar examples of how marketing and advertising impact users. Recently Apple’s advertising took an unusual turn for the right reasons. Ahab Nimry, Partner and CCO at Big Day shares an analysis from the above and highlights how Apple focused on value propositions to maximize impact. More insights on how brands can thrive in 2023 by focusing on value-first marketing. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Strategy Ahab Nimry While consumers face uncertainty, brands can stand out by prioritizing value and highlighting the positive impact of their products in their messaging |
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Strategy Team ClickZ Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read more |
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| Analyzing Customer Data Dipti Kachru Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read more |
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| Ecommerce Jamie Bolton | ClickZ Advisory Board Member Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read more |
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| Actionable Analysis Jamie Bolton | ClickZ Advisory Board Member These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pros and cons Read more |
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| Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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