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| News for Today's Top Marketers |
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How Brands Can Help the Summer Olympics—and Brazil—Thrive Again By weighing 3 key themes in lead-up to the games in Rio By Maria Laura Nicotero As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone living in Brazil, there's something ...
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2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign Thomas Beaudoin and Alberto Cardenas join the W+K madness By Tim Nudd After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at the Cannes Lions Film awards, to the ...
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Amy Schumer and Seth Rogen Banter About Equal Pay in New Bud Light Spots The beer ‘costs the same if you’re a dude or a lady’ By Christine Birkner Everyone from ad agencies to the U.S. women's soccer team are bringing to light the vital issue of equal pay for women, and now, it's Bud Light's turn. Amy Schumer and Seth Rogen discuss the ...
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Infographic: Who Will Watch the Rio Olympics, and What Will They Buy? Mostly men, and they love cognac By Carrie Cummings Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure ...
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REI's Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes Retailer's stunt snags a pride of Lions By Patrick Coffee CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutside as the winner of the Grand Prix prize in the festival's final Titanium Lions category. Earlier ...
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Harvey Nichols and Under Armour Take Top Film Lions at Cannes adam&eveDDB and Droga5 celebrate Grand Prix wins By Tim Nudd CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael ...
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House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix By David Griner CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions.
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