As coronavirus continues to spread, many organisations across the globe are encouraging employees to work from home in order to prevent further outbreak. The concept of remote working is nothing new (particularly for digital-first organisations) - but as more and more companies adopt remote working in response to recent events, many are encountering the benefits - and challenges - of a distributed workforce for the first time.
Nikki Gilliland rounds up four ways that organisations can ensure that this practice is as effective as - if not even more effective than - being in the office.
In this week's edition of our regular stats round-up, we've got statistics on the effectiveness of contextually relevant digital out-of-home (DOOH) campaigns, the impact of unreliable reviews, the growth of mobile wallets and more.
Thanks to a host of review and ratings platforms, customers can publish their views on a product or company with the touch of a button – and consult the views of hundreds and thousands of other customers when making a decision.
For brands, this situation can often have them feeling on the back foot; however, customer reviews can be an asset for companies in multiple ways. Here are four ways that brands can incorporate customer feedback into their marketing and customer experience.
Guy Books is VP Product at ad security and verification company GeoEdge. He spoke to Econsultancy about why intuition serves him well in his role, how GeoEdge measures success, and the advice he would give to a new product manager starting out.
Modern Marketing Job Descriptions From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Meet the expert jury, formed by an unrivalled group of senior marketers in number, seniority and expertise. With over 35 categories to choose from, get your projects in front of these specialists by entering the Marketing Week Masters. Entry deadline: 3 April 2020.