Econsultancy Pulse
Wednesday 21 November 2018 | View in browser
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Top story
PPC advertising: How retailers can dominate Black Friday in 2018
For retailers in the US and around the world, Black Friday is the busiest day of the year, with hundreds of millions of shoppers looking to snap up deals - and it's fast approaching. Wesley Parker breaks down the strategies that will allow you to dominate paid search on the big day.
What brands need to know about Instagram’s new push to reduce fake followers
Three keys to unlocking the power of influencer marketing in MENA
BIMA's Digital Day inspires young talent to pursue a career in media
Three things data-driven marketers do (that others do not)
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Featured Reports
2018 Optimisation Report
Are you hoping to improve your conversion rates and benchmark you strategies against other businesses? Access our new report to understand what high-performing companies are doing differently, and how you can move along the path to optimisation maturity. See the types of metrics used, the nature of testing carried out and the extent to which companies are investing in it.
 
Influencer Marketing 2020 
This report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
View all research
 
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‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
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Get an added boost of festive cheer and season your month with an infusion of digital best practice and latest industry insight. Book your place now.
 
Training
Don't miss out on our Black Friday Sale. Offer ends this Sunday. Book any 2018 course and get a 1-day course in 2019 absolutely free.
Delivering Effective Email Campaigns
London, November 23
Psychology for Digital Marketing  
London, November 23
Marketing Copy 101
London, November 30
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Latest Jobs
EMR
Interim Head of Ecommerce
RecruitmentRevolution.com
Lead eCommerce Marketplace Manager - Amazon
EMR
Email Marketing Manager
EMR
Marketing Manager
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